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These five simple words define our latest campaign and the unapologetic, next-level confidence we hope you feel when you think of them—and how they could make your life just a little (or a lot) better, brighter, and bolder.
When it came to bringing the PhotoReady Candid campaign to life, we started by enlisting the energy, spirit, and general fabulosity of four of our boldly accomplished, hold-nothing-back Global Brand Ambassadors: Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro. As you’ve seen over the years and will see in the video and behind-the-scenes shots below, these women are about as self-possessed and unapologetic as any woman could be. They’re true to who they are. They’re steadfast in their beliefs. They're comfortable in their own skin. And they’re confident—without being afraid to reveal more than just the surface stuff. Because sometimes the boldest act is to be absolutely candid.
As this candid moment proves: Even bold women like Gal enjoy taking a break 
Eniola exudes confidence in everything she does (including touching up) 
Ashley is unapologetically candid, whether she's busting stereotypes or blowing kisses 
Adwoa always looks comfortable in her own skin 
Adwoa being true to who she is: utterly candid 
Gal projects her inner strength in everything she does, including posing for photoshoots 
